Direct Mail Creative Checklist
Creating advertisements for direct mail can seem intimidating but below we created a step by step guide to make the process as easy as possible. Contact us for spec sheets for the particular mailer you desire to mail.
Art Information
✔ Are the fonts readable?
✔ Does the offer run for a long enough interval? We recommend at least 60 days past the in-home date.
✔ Is the offer text large and impactful?
✔ Is the call to action large enough? Is there a call to action on both sides of the art?
✔ Is the art clear that it is for cannabis on both sides?
✔ Did you include the store location in a clear easy to read format?
✔ Did you include your license number?
✔ Did you include all of the legal requirements listed by your state?
Please state the offer is for customers 21+
✔ Do you have an offer code tied to the market?
✔ Did you include opt-out language and an opt-out email? Sample: "Want to remove yourself from future mailings? Just email (insert email here) with your address and we'll take care of it."
As with all advertising you need make an impact in a few seconds, so make sure each side of the art is impactful, has the call to action/offer and is clear that it is for cannabis.
Images
✔ Are the logos 300 dpi?
✔ Are the images 300 dpi?
✔ Has everything been converted to CYMK?
Standard Mail postage please allow 2x4 inches for postage and address in the lower or upper right hand corner. Postage area must be placed in a landscape layout across the creative while viewing the creative is in a landscape orientation.
Proofing
✔ Did you check for grammar mistakes?
✔ Did you check for typos?
✔ Are the website, address and QR code displayed correctly?
Creative Onboarding Process
We receive artwork from you.
We generate proof and send via email for approval
We run artwork through pre-print processing, checking for correct resolution. We send the proof via email for approval/color check.
We print and run all logistics to launch mailing.
